AI chatbots & assistants
Answer questions and capture leads 24/7.
An AI assistant on your website can answer your customers' common questions, point them to the right service, capture their details, and even book them in — around the clock. Trained on your business and your tone, with a clear hand-off to a real person (you) whenever it matters. Done well, it turns late-night visitors into morning enquiries.
When this service makes sense
You probably need this if…
You answer the same handful of questions over and over.
Enquiries come in outside working hours and go cold before you reply.
Visitors can't quickly find what they need and leave.
You want to capture more leads without hiring someone to man a chat.
How I approach it
My approach, step by step.
- 01
Train it on your business
I feed it your real information — services, prices, hours, policies, FAQs — so its answers are accurate and sound like you, not like a generic bot.
- 02
Set clear boundaries
It sticks to what it knows, says so honestly when it doesn't, and hands off to you rather than making things up. Guardrails are the difference between a helpful assistant and an embarrassing one — and they're exactly the kind of thing my engineering background is for.
- 03
Capture and qualify
Beyond answering, it gathers the details you need — name, contact, what they want — and can book them in or pass a tidy summary straight to your inbox.
- 04
Watch and improve
I review the real conversations with you and keep tuning it, so it gets better at the questions your customers actually ask.
What you get
Concrete deliverables.
- An AI chat assistant on your site, trained on your business
- Lead capture and a clean hand-off of enquiries to you
- Sensible guardrails so it stays accurate and on-topic
- A review-and-improve pass after it's live
Typical timeline
A straightforward assistant can be live quickly; timing scales with how much I train it on and how deeply it connects to your systems. I'll confirm a timeline up front.
Common questions
What clients usually ask.
Will it make things up?
It's built not to. I constrain it to your real information, have it answer honestly when something's outside its knowledge, and hand off to you rather than guess. No system is perfect, but this is a long way from an unguarded bot.
Is there an ongoing cost?
Yes — AI assistants have a small per-use running cost: the AI provider charges for the tokens each conversation uses. I set this up transparently so you only pay for what's actually used, with no surprises.
Can it actually book people in, not just chat?
Yes — I can connect it to a booking system so it does the useful part: turning a conversation into a confirmed appointment or a qualified enquiry.
What does a chatbot cost?
Builds start from £250 and rise with complexity — more knowledge, deeper integrations, booking hand-off. On top of the build there's a small per-use AI token cost from the provider, which I set up transparently so you only pay for what's used.
Want to talk about ai chatbots & assistants?
Tell me what you're trying to do. It's me who reads your message, and I'll reply within one business day.
No deck. No drip campaign. One reply.